How GoodLeap’s Use of Gamification Visualizes Progress and Boosts Productivity

Sales reps and agents focused on short term activities can have a hard time seeing the forest for the trees. So when targets feel out of reach or conversion rates are feeling unattainable, shedding light on the path to success is vital. That’s why fintech company GoodLeap aligned their loan officers on necessary KPI metrics and strategically gamified activity to get results.